-48%30-day low: $249.99Headphones
Aura ANC Wireless Headphones
$129.99$249.99
4.8 (2,312)
Black Friday
4.8/5 from 25,000+ verified reviews
Black Friday Sale
Up to 70% off headphones, phones, sneakers and smartwatches. Join the list to shop early and get an extra 10% off.
Shop the deals4.8/5 from 25,000+ verified reviews
Free shipping over $50
30-day returns
Secure checkout
Up to70%off
Early access opensBlack Friday week
Sale starts inBlack Friday week
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Shop by category
Huge discounts on what you actually want
Featured deals
Best sellers. Biggest drops.
Every crossed-out price is the lowest price in the 30 days before the sale, and the % off is measured from it. So the deal is real.
-48%30-day low: $249.99
-33%30-day low: $749.99Smartphones
Nova X 256GB Smartphone
$499.99$749.99
4.7 (1,188)
-50%30-day low: $119.99Footwear
Stride Knit Runner
$59.99$119.99
4.6 (3,045)
-50%30-day low: $299.99Smartwatches
Pulse 3 Smartwatch 44mm
$149.99$299.99
4.7 (964)
-70%30-day low: $129.99Earbuds
Echo Buds Pro
$38.99$129.99
4.8 (4,120)
Sound familiar?
Black Friday shouldn't feel like a trap
"Sale" prices that were never real
Prices quietly go up in October so the November "discount" looks bigger.
Sold out before you got there
The deal you waited for is gone by 9am because everyone hit refresh at once.
Surprise costs at checkout
Shipping, "handling" and a strict return window turn a good deal into a gamble.
Real discounts30-day lowest price shown on every deal
24-hour head startEarly-access members shop first
Free shipping over $50No handling fees, ever
30-day returnsExtended through Jan 15 on sale items
How early access works
Three steps to first pick
- Today
Join the early-access list
One email field. You'll get your extra 10% code right away.
- The night before
Get your private link
At 8pm ET we email the early-access link. Deals open for members only.
- Black Friday
Shop before it sells out
Stack your 10% code on sale prices. The public sale starts 24 hours later.
Get early access + 10% off
Free. One email field.
Loved by 1M+ shoppers
Real people. Real savings.
“Early access was the difference. I had the headphones in my cart at 8:01pm and they were sold out by breakfast.”
Sarah K.Austin, TX · bought headphones“I checked the price history myself. The crossed-out price really was the lowest price all October, which is more than I can say for most stores.”
Marcus T.Columbus, OH · bought a smartwatch“Ordered the wrong size, swapped it for free in January. No restocking fee, no argument. That's why I shop here now.”
Priya R.San Jose, CA · bought sneakersSavings vary by item and size availability.
Questions
Before you shop
When does the sale start and end?
Early access opens the evening before Black Friday at 8pm ET for list members. The public sale runs from Black Friday through the end of Cyber Monday (Cyber Monday, midnight ET).
What do I get for joining early access?
A 24-hour head start on every deal, plus an extra 10% off code (EARLY10) you can stack on sale prices. One email field, no account needed.
Are the discounts real?
Yes. The crossed-out price on every deal is the lowest price that item sold for in the 30 days before the sale, and the % off is measured from that number, not from a list price.
How much is shipping?
Free on orders over $50 in the contiguous US. Under $50 it's a flat $5.99, shown before you pay.
What if I need to return something?
Sale items bought during Black Friday week can be returned until January 15 for a full refund or exchange, free.
Is checkout secure?
Checkout runs on Shopify, encrypted end to end. We accept all major cards, PayPal, Apple Pay and Google Pay.
Don't miss out!
Up to 70% off on top picks
Get in early plus an extra 10% off.
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